Why a Leading Community Needed More Than a Web Portal
Legacy portal ≠ mobile era
The community’s browser-only event site delivered little more than a static calendar. With fewer than 20 % of members ever visiting on a phone, this global leadership network was missing a huge engagement opportunity among executives who live on mobile.
Member frustrations
- No native features – attendees couldn’t save sessions to a personal schedule, set push-notification reminders, or access content offline.
- Zero real-time interaction – during keynote talks and workshops, members wanted live polls and lightning quizzes, not another PDF agenda.
- Fragmented experience – switching between email threads, chat groups, and the portal just to stay updated felt clunky and unprofessional for a world-class organisation.
Admin pain points
- Last-minute changes were a nightmare. Editing speaker times or room numbers meant republishing the entire webpage and hoping members refreshed in time.
- Manual winner tracking for on-site activities (fastest quiz answers, door prizes) consumed staff hours and still produced errors.
- Poor feedback loops – collecting post-event surveys by e-mail resulted in low response rates and delayed insights, leaving planners in the dark about what to improve.
Business impact
- Event notifications reached only 18 % open rate via e-mail compared with industry-standard 50 %+ for mobile push alerts.
- Drop-off in live engagement translated to fewer sponsorship opportunities and reduced perceived value for membership dues.
Bottom line:
To keep a 30 000-strong leadership community inspired and connected, the organisation needed a fully native, real-time event app that could adapt to on-the-ground changes in seconds—and delight members with interactive experiences only mobile can deliver.