Key Tasks:

• Create engaging and technically accurate content highlighting Infolitz’s expertise in IoT, Embedded Systems, Mobile App Development, Cloud Solutions, and DevOps.
• Execute social media campaigns across platforms like LinkedIn, Twitter, and Instagram, focusing on audience growth and brand visibility.
• Assist in SEO optimization by performing keyword research, content tagging, and updating metadata on the company website and blog.
• Generate marketing collateral (case studies, infographics, presentations) featuring technical insights into client projects delivered by Infolitz.
• Monitor and report on the performance metrics of digital campaigns, including impressions, clicks, and conversions, using Google Analytics or similar tools.
• Research and benchmark competitor strategies in the IoT, Embedded Systems, Mobile Development, Cloud, and DevOps sectors.
• Coordinate with the technical teams to ensure accuracy and depth of technical content shared externally.
• Support the planning and execution of webinars, workshops, and virtual events focused on Infolitz’s key technology areas.

Collaboration:

• Embedded Systems Engineers, Mobile App Developers, Cloud Solutions Team, DevOps Engineers, and Sales Team

Technical Skills Required:

• Content creation tools (Canva, Adobe Illustrator, Figma)
• Google Analytics, SEO tools (Ahrefs, SEMrush)
• Social media platforms (LinkedIn, Twitter, Instagram)
• Microsoft Office Suite, Google Workspace

Success Metrics/KPIs:

• Growth in social media followers and engagement rate
• Improvement in website traffic through SEO activities
• Timely delivery of accurate, high-quality technical content
• Positive feedback from internal technical teams on content accuracy and relevance

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